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- Keller Williams Lingo -

  • 4-1-1:  4-1-1 stands for 4 weeks, 1 month, 1 year. At Keller Williams, we use the 4-1-1 as a productivity tool to reflect your top priorities - your "Big Rocks." The 4-1-1 tool allows you to define your weekly, monthly, and annual goals. Because your daily activities manifest into your overall results, the goals you set are an effective and crucial accountability function of your business.

  • ALC:  ALC stands for Agent Leadership Council.  The ALC is the governing body of the Market Center.

  • BIC:  BIC stands for Broker in-Charge.  Our BIC is Jillian Anderson.

  • Command: Our state of the art new database management system that is integrated with smart plans, google integration, and much more.

  • Ignite:  Ignite develops the habits, and delivers the activities, models and systems, that create momentum for a productive real estate career. Each session will have you engaged in real estate activities – you’ll be getting leads, working your business in class and learning to service buyers and sellers, from setting the first appointment to closing the deal.

  • Family Reunion:  Family Reunion is a once-a-year, high-octane opportunity to accelerate your business!  From Red Bash, a truly unique party where you can meet and greet fellow Associates from across North America, to the many Breakout Sessions that address the unique challenges of today's marketplace.  There are also highly sought-after guest speakers and world-class training.  Family Reunion offers an educational experience unrivaled in the industry.  Witness the strength of Keller Williams Realty's industry-unique International Agent Leadership Council, who hold their annual assembly during Family Reunion.  It is also your opportunity to hear Chairman Gary Keller share his insight and vision for the year to come.  You will also get a taste of "lives worth living" by recognizing associates who demonstrate the very best of the WI4C2TS.  With uplifting stories of charitable acts both large and small, Vice Chairman Mo Anderson's Inspirational Brunch promises to warm hearts and spark an undeniable family feeling.

  • Keller Cloud: The first and only industry specific real estate cloud platform.

  • KW Cares:  Established in 2003, Keller Williams Realty Cares (KW Cares) is a 501(c)3  public charity that raises money through Keller Williams offices nationwide, in order to provide emergency financial assistance to any member of the KW family in need and other charities aligned with the mission and values of Keller Williams Realty and KW Cares.

  • KW Connect:  Online material through KWRI such as course supplements for Ignite, Lead Generation, Your Business is Your Database and much more.  Power Perspectives are also available.  KWConnect’s Power Perspectives give Keller Williams’ leadership a forum to share the company’s mission with you; to help you build a career worth having, a business worth owning and a life worth living.  These short sessions, featuring a cast of high achievers, provide you with an intimate look into the Keller Williams models and systems.

  • KWLS:  Keller Williams Listing System.  Once your listing is on the KWLS, it can be viewed by KW Agents throughout the country.

  • KWRI:  Keller Williams International located in Austin, Texas. Gary Keller - Executive Chairman of the Board, Marc King - President, Mo Anderson - Vice Chairman of the Board

  • MC:  MC stands for Market Center.  KWRI identifies each office by it's Market Center number.  The Folsom Market Center number is 389.  The East County Market Center is 429.

  • MCA:  MCA stands for Market Center Administrator.  The person in this position handles agent billing, escrow funds, cutting of commission checks, inputting contracts and listings into the KW system and helping agents.  Our MCA is Brian Anderson.

  • myReferrals: Take advantage of being a part of the largest, most powerful network of realtors.  With myReferrals, you can seamlessly send, track and receive referrals all in one place.

  • OP:  OP stands for Operating Principal, and is the main owner of the company.  Our OP is Jillian Anderson.

  • Timeblock:  Blocking a certain amount of time of your day to complete a certain task.  Timeblocking is respected by not allowing outside interferences disrupt your designated time.

  • TL:  TL stands for Team Leader.  The TL recruits, trains and helps nurture agents.  The TL for Folsom is Rachel Thoene. 

  • RD:  Regional Director.  The RD oversees the productivity and culture of all of the Market Centers in that Region to ensure profitability and our culture is maintained at all times.  Our Region is the Northern California & Hawaii Region. Our RD is Leann Harris.

  • Support:  Keller Williams Realty has an excellent support system that helps out with any computer issues you may be having that is related to Keller Williams in any way.  The best way to reach them is by emailing them at http://support.kw.com.  (Please be sure to reference MC 389 in the Subject line.)  They usually get back to your request within 48 business hours.

  • Whitepages:  Local access on kw.com to Keller Williams associates throughout the country.  You can also find KW referrals and enter yourself into the referral system.

  • WI4C2TS:  Keller Williams Value and Belief System - what drives our culture, our businesses and our lives.

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